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Upscale French fragrance and candle brand Diptyque is setting up its 1st standalone shop at Toronto’s Yorkdale Procuring Centre that will open up in just a number of months. It is portion of a immediate-to-client growth for the brand name which for years has been accessible in upscale multi-model shops.
The Yorkdale Diptyque storefront will be in the mall’s new ‘luxury wing’ anchored by Louis Vuitton to the north and Furla and Nespresso at its south-finish. Diptyque will join other nearby attractiveness models together with Aesop and a large Sephora keep.
Additional Canadian Diptyque areas are predicted to open up with Jeff Berkowitz of Aurora Realty Consultants negotiating leases on behalf of the retailer. Ideal Diptyque retail areas could be in malls and on streets with mall spots ideally currently being in the 600-700 square foot vary although street entrance stores could occupy as a great deal as 1,000 sq. ft.
Diptyque was started in 1961 by inside designer Christiane Gautrot, theatre set designer Yves Coueslant, and Desmond Knox-Leet, a painter. The model, which sells fragrances, candles & home, skincare, and household decor, has suppliers globally as properly as distribution in upscale shops.
Candles are typically priced in the $50-$100 vary dependent on measurement, with some far more expensive kinds approaching $500. Diptyque fragrances are ordinarily well above $100 and a space spray was priced at $92 on a Canadian retailer’s web site.
In the United States, Diptyque has additional than 20 merchants in key markets with a blend of road and shopping mall suppliers in upscale places. Some shops are on luxurious streets when some others are positioned a bit off the overwhelmed path in stylish sites near to affluent populace parts.
The Diptyque brand was launched to Canada through wholesale channels, with shops these types of as Holt Renfrew, Nordstrom, and Saks Fifth Avenue carrying the brand name in Canadian shops. The multi-model vendors are anticipated to keep distribution in spite of the immediate-to-purchaser brick-and-mortar enlargement.
We’ll follow up on this tale when the Yorkdale keep opens.
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