Superdrug becomes first high street health and beauty retailer to launch online ‘marketplace’ – Retail Times


Superdrug has today declared the approaching start of Superdrug Marketplace, a new system, which will see hundreds of brands, from quality to begin-ups, in a position to lover with Superdrug to supply their solutions through the provider for the initially time. The system is set to start in September this yr, with brands staying recruited now to direct the Marketplace launch afterwards this yr.

The platform will be seamlessly integrated into the existing web site, supplying shoppers with a smooth journey for acquiring goods from both equally established manufacturers and enjoyable new sellers.

The retailer hopes that their ideal in market Marketplace specialized solution will allow for manufacturers with no the infrastructure for a national retail listing to companion with Superdrug for the 1st time and carry its prospects trending magnificence favourites more rapidly than ever ahead of. 

As nicely as elegance brands, the retailer also has its eye on the most significant wellness trends, with everything from wearables to overall health testing becoming thought of as the move can make way for far more trend-led models to protected a listing.

With the method homing in on bringing luxurious manufacturers to the forefront, Superdrug will also target on brand names which align with its customers’ critical values, with a unique concentrate on black-owned brands, making on the brand’s Shades of You determination to diversity in retail in 2021. Female-owned manufacturers, and a aim on gender-neutral splendor solutions will also be prioritised.

As perfectly as asserting the start, Superdrug is also calling for forward-pondering models who may well have previously dismissed the chance of a listing to get in contact to talk about featuring on Marketplace as shortly as achievable. Brands wanting to join the market can do so by contacting [email protected].

Buyer, promoting and on-line director Matt Walburn, who is main the enhancement of Market at Superdrug commented: “The Superdrug marketplace will be a vital phase for our business enterprise as we appear to reinforce even further our job in H&B retail and commence to make into new connected groups.  We’ve been seeking at means to bring modern and growing makes into our small business extra promptly and in the proper way to test customer reaction. This is a critical next stage in bolstering our online and offline approach marketplace stock will finally be accessible to obtain practically instore as perfectly as on-line.  This launch will make a listing with Superdrug now possible for additional up and coming brands and give our prospects a wider selection to enjoy, from luxury to trending splendor and wellness hacks.”

The system is getting constructed as component of a partnership with Mirakl. KPS Digital will be liable for the task supply – streamlining the purchaser encounter to make sure that the high-quality of the electronic system stays the similar as Superdrug’s main ecommerce web page.

Models will be envisioned to meet the very same high stages of shopper working experience that Superdrug buyers are employed to, with orders fulfilled by way of impartial models, salons and 3rd-party retailers     .

The move signals the subsequent improvement in Superdrug’s omnichannel retail technique, which lately saw the launch of the ‘endless aisle’, allowing for prospects to order goods in retailer that have been now out of stock. Superdrug Marketplace’s launch will also allow customers to stroll into their local store and buy products and solutions from marketplace makes hardly ever noticed in advance of on Superdrug cabinets.


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