EP361: Live Selling: How to Increase Your Online and In-Person Sales Conversions by Adopting the Strategies of QVC & HSN with Lisa Elizondo

One particular of the most potent strategies that I developed gross sales self-confidence as a jewellery maker and as a company owner was likely as a result of QVC’s product sales instruction to provide my items stay on air.

When I was initial invited to offer on QVC, I had by now been in company for virtually nine yrs. I considered I realized just about everything about increasing a productive business enterprise. 

Then I took their instruction.

The trainer held up a pair of my earrings and asked us, “Why would another person want to purchase this?”

We started off listing off primary features like, “They’re truly gentle on your ears,” or, “It’s a seriously fairly structure.”

But the coach was like, “Nope, which is not it.” 

Then someone explained, “It will make you truly feel sexy.”

“Bingo!”

See, the essential to marketing your solution – no matter whether it be stay on Television set, in-individual, or on the web – is to focus on how it will make the customer truly feel. And no one understands that far better than Lisa Elizondo.

I was introduced to Lisa a long time back even though I was striving to pitch to QVC. She and her spouse experienced designed a prosperous jewellery corporation virtually exclusively via networks like QVC and HSN.

They ultimately bought that company, and Lisa took some time off to concentration on remaining a comprehensive-time mom. We reconnected a few a long time in the past when she was all set to jump back into work, and now she’s the Head Mentor of our Momentum plan here at Flourish & Prosper Academy!

With numerous yrs of dwell sales encounter under her belt, she arrived on the podcast to train you how to use people identical profits approaches to improve your on the net profits, host prosperous digital trunk demonstrates, and come to be an expert at selling your goods in-man or woman.

Let us dive ideal in…

Down load the show notes below

Speak To Your Shoppers, Not At Them

Are living promoting on Television is really no various from standing powering a booth at a craft reasonable or filming a Reel for Instagram.

The key is to talk straight to your Desire Shopper.

When you comprehend who they are and what motivates them to invest in, it will become effortless to create a connection, construct have confidence in, and in the long run close the sale.

“They really should be searching at you as a friend who”s encouraging them make a final decision on what they get,” Lisa suggests.

Consider as a result of the lens of what is in it for the purchaser. How is your solution heading to make them really feel? How will it in shape into their life style? Does it resolve a issue for them?

This will assist you arrive from a put of service and display up authentically for your buyer.

Harness the Ability of Storytelling

Dwelling buying networks like QVC have experienced hosts who could sell rather a lot everything. 

But there is a explanation they coach small business small business owners to promote their very own products and solutions are living on air.

“They acquired at some point that owning the specialist or the designer there boosted income,” Lisa describes. “Because you might be hearing it straight from their mouth. Why was this made? Why is this special to them? Why do they want to share it with us? You are hearing all that. And it can be pretty strong.”

Storytelling is an extraordinary revenue device to use when talking about your solutions.

Sharing a suitable tale about your items, your brand, or a client encounter will enable you connect with your shoppers and establish trust.

Be Confident, Because You Are The Skilled

You will constantly be your very best salesperson, mainly because you’re the professional on your have products.

“I assume it’s essential to say ‘I’m the pro,’ just before you go on air,” Lisa says, “it is really type of odd to say, but you are! You designed that piece…No a person appreciates it like you do, and there is self esteem that comes from that.”

Listen to the entire episode higher than for additional perception into how to provide your jewellery like a professional.

xo, Tracy

Hyperlinks:

Observe Lisa on Instagram!
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Shopify Cost-free Trial
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The Preferred Brand Influence
Totally free Approach Audit
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