Ex-Wakefern exec joins CPG strategy and companies organization
PRINCETON JUNCTION, N.J. – Current market Overall performance Team (MPG), a leading, end-to-finish CPG system and expert services business, nowadays announced the appointment of previous Wakefern Food Corp. executive Chris Skyers as executive vice president, grocery, powerful immediately.
Skyers will have huge-ranging obligations major all aspects of the Grocery Channel, supporting higher-stage strategic arranging and administration of a large-accomplishing, dynamic workforce to even further improve assistance to MPG clients in just this essential channel. His purpose will be vital to constructing and sustaining incredible buyer relationships at all ranges, specifically senior degrees, and he will provide management in the development of organization product sales and advertising and marketing methods, long- and limited-expression market channel methods, and ongoing client answers that supply positive effect.
“I am hunting ahead to further more amplifying MPG’s already robust success in grocery beneath the new management of Chris Skyers, who is a strategic thinker, robust collaborator, and established chief recognized for his deep information of the grocery channel and mass market place retailing,” Jason Reiser, MPG president, revenue, companies, and method, in saying the appointment.
Claimed Skyers, “I am energized by the opportunity to be a part of a organization of the caliber of MPG and elevate the voice of the customer to improve our company companions.”
At Wakefern, Skyers led higher-impression groups and methods for banner manufacturers which include ShopRite, Price Rite, The Fresh Grocer and Dearborn Industry. Most not too long ago, he served as vice president of have models – the cooperative’s portfolio of non-public-label offerings.
Skyers also spearheaded Wakefern’s effective overhaul of SHOPRITE private label by means of the generation of two proprietary brands: Bowl and Basket and Paperbird. Also, his team led the reinvention of the organization’s superior-for-you brand name, named Wholesome Pantry, which grew into a business with far more than $2.7 billion in revenue.
A hugely regarded retail industry considered chief, Skyers held roles at Wakefern together with vice president of overall health and beauty and vice president of company merchandising and internet marketing. His organization acumen and perseverance to the purchaser-first design was recognized by Mass Current market Suppliers, which named Skyers its Merchant of the Calendar year for 2014.
For the past quite a few several years, Skyers has been an energetic board member of NEW, the Community of Executive Girls. He also served as a director at GMDC. He delivers to MPG an emphasis on the value of bringing assorted views to the table, due to the fact “that is when an firm achieves its best achievements.”