Farfetch Introduces Fashion Footprint Tool

John J. Gibson 3 weeks ago

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LONDON — Farfetch is forging ahead with its sustainability commitments and introducing a “fashion footprint” tool to help customers better understand the environmental impact of their purchases — and to highlight the benefits of buying pre-owned. The aim is to ensure that sustainability remains top-of-mind for the consumer.

The introduction of the online tool, which will allow consumers to see the impact of specific materials in their purchases and the savings they are making if they choose to buy secondhand merchandise, was informed by a report examining the pre-owned market that was published by Farfetch in partnership with the London Waste and Recycling Board.

The report looks at the growth of the pre-owned market in the U.K., the U.S. and China., key consumer behaviors, as well as “displacement rates,” or the extent to which shopping pre-owned reduces the demand for new-season items.

“The

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My Summer Shopping Budget Is $250. Here’s Exactly What I’m Buying

John J. Gibson 3 weeks ago

When a large part of your job is essentially shopping online and hunting for the best, trendiest and cutest clothes, jewelry and accessories, it can prove extremely difficult to stick to a budget. As a fashion editor, I frequently find myself adding way more to my digital shopping carts than I could ever actually afford. But this summer I’m committed to setting a shopping budget at $250 and actually sticking to it.

This involves much more planning and thinking honestly about the things I need (versus the things I simply want), but that’s just a part of the fun. Some pieces on this list were easy to settle on—like a new pair of bike shorts—while others were harder to pick, like whittling down which of the 40 summer frocks I’ve been lusting after are worth investing in. I knew I’d also want to throw in some bright statement accessories, but

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Farfetch Pairs British Designers With Top Influencers for China

John J. Gibson 4 weeks ago

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LONDON — For the inaugural London Fashion Week free-for-all digital showcase, running from June 12 to 14, Farfetch is teaming British fashion designers Roksanda Ilinčić, Erdem Moralıoğlu, Charles Jeffrey and 16 Arlington’s Marco Capaldo and Kikka Cavenati with top Chinese fashion influencers Fil Xiaobai, Anny Fan, Dipsy and Sunnie, respectively, to create a series of films. The four influencers boast a combined following of 22.6 million on Weibo.

Judy Liu, managing director at Farfetch China, touted the collaboration as a “great opportunity to show their latest design to Chinese consumers and also increase their brand awareness in the region,” amid COVID-19 disruption.

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“Our consumers in China are young and sophisticated in terms of their choice of fashion. British designers are some of the best performing brands for Farfetch in China. I personally love Roksanda, Erdem and Christopher Kane. Their

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Fashion’s Big Lifestyle Push

John J. Gibson 4 weeks ago

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LONDON — Fashion has always flirted with homeware, but COVID-19, an accelerator for many industry trends, has pushed the category to new heights.

Lockdown has forced some fashion diehards to swap their outfit-of-the-day photos for interior-of-the-day ones, filling their homes with fantastical tablescapes, Gucci pillows and Anissa Kermiche’s tongue-in-cheek Body Language vases.

“People used to only think about how to dress to impress, but they now need to dress their homes, which became accessible to many more virtual eyes. That has undeniably helped [build] our brand awareness on Instagram: Everyone was posting their favorite item and a community was born, without the need to run a marketing campaign,” said Anissa Kermiche, whose ceramics, shaped to resemble women’s body parts. have become one of Instagram’s latest sensations.

According to Isabelle Dubern-Mallevays, the former creative director of Dior Maison and cofounder of luxury design platform

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Why Pitti Uomo Has Canceled Its Show + What This Could Mean for September Fashion Weeks

John J. Gibson 1 month ago

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In April, Pitti Immagine announced that it was postponing the June edition of its Pitti Uomo men’s trade show to the start of September.

However, on Thursday, its board of directors revealed that it will not hold an event until 2021. Pitti Uomo traditionally takes place in January and June in the Italian city of Florence, just prior to Milan Men’s Fashion Week.

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This decision was determined by two main factors, Pitti said in a statement. It referred to “insufficient number of confirmations of attendance” as well as the “ongoing state of difficulty” regarding the companies who might normally participate.

This lack of sufficient confirmations, said Claudio Marenzi, president of Pitti Immagine, was an inevitable result of uncertainty regarding quarantine and travel restrictions imposed by various countries.

He added that a “prolonged absence of any certainties regarding non-repayable government

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