‘Passion never fails’: Why Casetify is going all in on the metaverse


>After that, Ng started out studying every thing he could about NFTs and the metaverse and he speedily realised there was a good deal of prospective crossover with his enterprise. 

“If you look at Casetify’s mission, we are all about self-expression. Likely back again to the cause we began the business, I couldn’t obtain a cellular phone situation that I preferred and that genuinely represented me. I didn’t want to settle for what I observed in the Apple retailer. I required something that was certainly unique. That is why we produced an app that authorized men and women to customise their phone cases with their Instagram photographs,” he reported. 

“When you appear at the metaverse, the notion is all about self-expression. In the metaverse, you can be whoever you want to be. You can be a pet if you want. So for us, it is a truly natural extension to go into the metaverse.”

Confirmed NFTs on your phone situation

Earlier this 12 months, Casetify quietly introduced NFT Your Scenario, a spin-off web page in which, as an alternative of obtaining a cellular phone circumstance featuring one particular of the brand’s personal patterns, end users can invest in a telephone circumstance featuring their favourite NFT. 

Rather of Casetify’s signature black digicam ring , the NFT phone scenarios element a blue ring, signifying that the NFT has been “verified” as belonging to the person. 

This is feasible mainly because NFTs are purchased and sold on the blockchain, which can not be edited. People just want to hook up their crypto wallet to the website to clearly show proof of purchase. 

The NFT cell phone situations also aspect a QR code which links again to the obtain, showing how a great deal the user paid out for it. 

“That’s yet another flex, something you can clearly show off to your mates,” Ng defined.

Just the starting

NFT Your Circumstance is just the starting of Casetify’s transfer into the metaverse. The manufacturer is at present operating on a undertaking in “stealth mode” that will go past its main enterprise of providing mobile phone circumstances. 

“If you look at Casetify, we have been collaborating with a whole lot of models and designers, we want to keep on to do that in the metaverse. So if there are any makes, artists, or creators that are fascinated in receiving into the metaverse house but don’t know how, sense cost-free to reach out,” Ng mentioned.  

Whilst he sees a ton of possible in the metaverse, he also acknowledged that it is continue to early times, and he has already shed cash on some NFT investments.

“What seems to be the very clear winner suitable now, may not even be all-around in the following 10 or 20 decades. I necessarily mean, glance at Excite, appear at AOL. The most critical aspect is just to get started and have exciting,” Ng mentioned.

Which is what Casetify is undertaking. 

“We have a really good workforce. They’re all pretty young, quite hungry, incredibly keen to learn about new technological innovation. I think passion never ever fails,” he claimed.


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