Retail Customer experience & the impact of single pricing


When buyers in the Uk realised that retail big Marks and Spencer was charging unique price ranges for products purchased in-shop to those ordered through its on-line supply arm, Ocado, there was anger and outrage.  Customers took to social media to vent their frustration about price tag differentials of up to 40%, and the confusion of some merchandise becoming additional high-priced on-line than in-retail store, and vice versa. For a retailer that has savored an enviably robust standing with the shopping community, this retail buyer experience was a large blow to its track record.

This is just one particular case in point of the hazards of vendors hanging on to idea of different pricing throughout unique channels, and how strongly today’s buyers demand from customers the identical price tag even so they shop.

iVend assists merchants put into action solitary pricing methods.

Find out much more about how we’re enabling omnichannel integration.