Tips & Tricks to Staying in Business Over 70 Years


Working a enterprise can be difficult for some, primarily with all of the struggles that the COVID-19 pandemic introduced alongside for the experience — but not for Baribault Jewelers. By continuing to go with the move and retain their family at the forefront, it has aided this relatives-operate small business be successful for 74 years and thrive throughout the pandemic. 

Adapting to Point out Suggestions & Customer Needs

“We supplied curbside pickup, online profits, and each mailbox and personal deliveries. Consumers continue to wished to get engaged, so we however had to do what we had to do with masks, shields, and gloves,” Lewis Baribault, proprietor of the jewelry shop, claimed. “I would come in and get anything all established with the diamonds and prospects would walk in, purchase it, and an hour later they would have it, so we would supply them appropriate absent. It is just our family members listed here — we ended up adapting and experienced to abide by state guidelines, but we came out ahead.”

Baribault Jewelers is a neighborhood jewelry retail store in Glastonbury, Connecticut. Lewis’ uncle, Philip Baribault Sr., was the primary owner, and opened his area, the to start with jewellery store to grace Glastonbury, in 1948. Lewis took about the organization in 1988 and a short while ago celebrated his 50th yr in the jewelry small business on April 23, 2022 with a exclusive surprise occasion at Rooftop 120, a restaurant situated proper next to their brick-and-mortar keep. Comprehensive with a band, a champagne diva, and a magician, the family partied alongside mates, customers, and prospects. All were welcome to the celebratory bash. 

Techniques to Success

“Be pretty straight and truthful with everybody. Honesty is the most essential coverage — when you go to bed at evening, you can rest due to the fact you do not cheat anybody, and that is important to me,” Lewis mentioned. “We all operate quite challenging, and when the chips are down, we all adhere alongside one another. We also do our best to say yes about 99.99 per cent of the time to each individual purchaser.  If there is a way to make it happen, we will make it occur.” 

One more secret to results is putting the shopper above all else, even if it usually means disregarding the competitiveness in your surrounding area. While there are many other jewellery shops in Glastonbury, the Baribault family members always will make certain to just just take treatment of their buyers and keep them the key target. “When a consumer comes below, even however they have been to other jewellery suppliers in their lifestyle, most of the time they continue to be with us since they have this kind of a excellent working experience right here. We have a potent referral organization — it is nice to see that when we are faithful to our prospects, they are faithful to us,” Lewis Baribault III, Lewis’s son, explained. 

Baribault Jewelers lobby

Continually Increasing

Although there are no plans to open up another brick-and-mortar site in the long run, the Baribault family members is continually expanding the organization by increasing their choices. Everything customers may perhaps have to have to get treatment of their jewelry is proper there in the retail outlet: they have a few goldsmiths and setters, watches, and they even specialize in jewelry transformations. Customers can carry in previous parts, and Baribault Jewelers will recreate it into a present day design, using all of the initial gems and metals. By continuing to broaden their offerings, it retains customers coming back again for much more. 

Creating Personal Connections with Consumers

Lewis’s two daughters, Raeann Schwartz and Christina Ortiz, even expanded the jewelry store’s merchandise choices with a complete new line termed The Electricity to B. Established in 2019, this wonderful jewellery selection aims to deliver women of all ages together in joyful empowerment. The amazing 14k gold- or gold-plated phrase bracelets, necklaces, and rings remind gals to B Solid, B Intense, B Badass, B Limitless, B Fearless, or B You. The Electricity to B manifested into a assortment just after the two sisters went as a result of about 6 years all together of fertility struggles. Through that time, they seriously desired visible reminders to continue to be hopeful, joyful, optimistic, and concentrated. 

“We recognized after assisting ourselves during our fertility battle and talking to other females about it, we observed out that jewellery was their pleasure. Then we thought that we can do this for a broader viewers since we see so quite a few people who are likely by their individual struggles,” Schwartz reported. Oriz extra, “We had been ready to be in the shop and speak with shoppers about their possess stories, difficulties, and triumphs, and now we can promote a bracelet and receive a concept from the shopper conversing about how much it assisted them. It aided to establish our self esteem in excess of time and see that it basically functions.” 

Bringing the Local community Back Jointly with Area Situations

Baribault Jewelers is web hosting diverse summertime gatherings to refresh following the peak of the pandemic and get purchasers back again in the retailer. In June, they held a Free of charge Gemstone Occasion, the place the very first 100 consumers who produced an appointment with the retail outlet on that working day ended up able to pick out a totally free gemstone valued at $150. After they bought their gem, the jewelry store was able to set the stones on the premises when the purchaser waited, so each and every shopper was capable to walk out with a gorgeous pendant or ring at a portion of the selling price. Baribault Jewelers is also arranging a big bridal function in November. 

Staying Genuine to Your Organization

“We often continue to be correct to the fact that even if a consumer does not recall what we say, they always try to remember how we make them truly feel. That is the 1 detail that we will always make certain is the authentic deal,” Schwartz mentioned. “We are super grateful for each individual client who walks by means of the doorway. We are a spouse and children much too outdoors of the retail outlet, but even inside the retailer, none of that improvements. No make any difference where you get us, it will often be the identical.”


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