Tommy Hilfiger to Participate in Decentraland Metaverse Fashion Week


Tommy Hilfiger, which is owned by PVH Corp., is taking part in the inaugural Metaverse Style Week, hosted by Decentraland. It will take position from Thursday to March 28.

Hilfiger will virtually showcase its spring 2022 collections, in addition to web hosting a digital retail system the place buyers can store NFTs for their avatars or obtain physical items from in just the metaverse.

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This virtual procuring experience is brought to lifetime in partnership with Boson Protocol — the commerce settlement layer for Net3 enabling the trade of digital belongings for physical solutions, providers and experiences.

“When I founded my namesake manufacturer in 1985, I never imagined I’d see a time when vogue weeks would be held in a 3D, totally digital entire world,” claimed Tommy Hilfiger. “As we further more investigate the metaverse and all it has to offer you, I’m motivated by the power of electronic engineering and the prospects it provides to interact with communities in interesting, related approaches.”

Metaverse Style Week will attribute much more than 50 luxury and electronic brand names that will showcase new collections and host shows, conversations, concert events, following get-togethers and film installations, all practically. A luxury purchasing spot known as the “Boson Portal — Trend District” has been built to be similar to Paris’s legendary Avenue Montaigne, the place brand names can pretty much sell both electronic and actual physical products by means of NFTs.

The Tommy Hilfiger retail store is positioned inside Boson Portal. Buyers can teleport their avatar to the virtual store and store a vary of constrained-version merchandise from the spring 2022 collections. Website visitors will come across floating 3D renders of signature types, which include the varsity jacket for males, the madras shirt for women of all ages and a unisex hoodie that includes the Hilfiger logo. The items can be ordered as NFTs, which are redeemable for actual physical goods sent to customers’ doorways. Tommy Hilfiger Decentraland Wearables will also be accessible for purchase in the retail store by means of the Decentraland market.

Hilfiger has been innovating in the metaverse for numerous decades. In 2020, he introduced “Tommy Island” in Animal Crossing, and in 2021, he solid a strategic Roblox partnership. Earlier this calendar year, he launched Workforce Tommy, a local community-led initiative to identify the gaming environment.

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