Farfetch Pairs British Designers With Top Influencers for China

John J. Gibson

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LONDON — For the inaugural London Fashion Week free-for-all digital showcase, running from June 12 to 14, Farfetch is teaming British fashion designers Roksanda Ilinčić, Erdem Moralıoğlu, Charles Jeffrey and 16 Arlington’s Marco Capaldo and Kikka Cavenati with top Chinese fashion influencers Fil Xiaobai, Anny Fan, Dipsy and Sunnie, respectively, to create a series of films. The four influencers boast a combined following of 22.6 million on Weibo.

Judy Liu, managing director at Farfetch China, touted the collaboration as a “great opportunity to show their latest design to Chinese consumers and also increase their brand awareness in the region,” amid COVID-19 disruption.

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“Our consumers in China are young and sophisticated in terms of their choice of fashion. British designers are some of the best performing brands for Farfetch in China. I personally love Roksanda, Erdem and Christopher Kane. Their

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